Every family that stays is fees the school has already won. Every family that quietly leaves is revenue it has to win again. Here’s why parent communication is a revenue question, and what parents should be seeing in the year before re-enrollment. Losing some families every year is normal. NAIS, the US association of independent […]
Happy Parents Re-enroll. Re-enrollment Is Revenue. Read More »
Every school has a parent who calls the front desk at 9:15am because their child seemed “a bit off” at drop-off. In a secondary school, that’s the exception. In early years and primary, it’s just another Tuesday. Younger children can’t text their parents to say they’re fine. They can’t explain why they didn’t eat lunch,
Do You Know What Your Child Is Doing at School Right Now? Read More »
Every international school I’ve worked with treats re-enrollment season the same way: like weather. Something that happens to you. You hope for sunshine, you brace for rain, and at the end of June you tally up who’s coming back and who isn’t. Then, predictably, the conversation turns to admissions. We need to top up enrollments.
The Math Nobody Does: Why Losing One Family Costs More Than You Think Read More »
Why Most Schools Struggle with Parent Engagement (And What Actually Works) Email open rates below 20%. WhatsApp groups parents mute. Consent forms that never come back. The tools most schools use for parent communication are broken by design. Why the current tools fail The problem isn’t that parents don’t care. In every school we’ve worked
Why Schools Struggle with Parent Engagement Read More »
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