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Cookie Policy

This page provides comprehensive information about how we use cookies on our website to enhance your browsing experience, improve website performance, and deliver personalized content. Cookies are small text files that are stored on your device when you visit our site. They help us understand how visitors interact with our website, allowing us to offer a smoother and more efficient user experience. In the table below, you will find detailed information about each type of cookie we use, their purpose, and how long they remain on your device. We are committed to respecting your privacy and providing transparency about the data we collect through cookies. For more information on how we handle your personal data, please see our Privacy Policy.

Essential
Essential cookies enable basic functions and are necessary for the proper function of the website.

Google Translate
Provides website translation and remembers the visitor’s selected language.

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Name Description Duration
googtrans Stores the visitor’s selected website language so translated pages can be displayed consistently. Session

WP Consent
Manages cookie consent choices and remembers the visitor’s selected cookie preferences.

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Name Description Duration
wpconsent_preferences This cookie is used to store the user's cookie consent preferences. 180 days

Statistics
Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.

Google Analytics
Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.

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Name Description Duration
_ga ID used to identify users 2 years
_ga_ ID used to identify users 2 years

Marketing
Marketing cookies are used to follow visitors to websites. The intention is to show ads that are relevant and engaging to the individual user.

Microsoft Clarity
Clarity is a web analytics service that tracks and reports website traffic.

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Name Description Duration
CLID Identifies the first time Microsoft Clarity saw this browser on a site using Clarity. 1 year
ANONCHK Indicates whether the Microsoft MUID identifier is transferred to an advertising identifier. Clarity does not use that advertising identifier, so this is normally set to 0. 10 minutes
MR Indicates whether the Microsoft MUID browser identifier should be refreshed. 7 days
MUID Identifies unique browsers visiting Microsoft services and is used for advertising, site analytics and other operational purposes. 390 days
SM Used to synchronise the Microsoft MUID identifier across Microsoft domains. Session
SRM_B Microsoft/Bing browser identifier used for advertising-related measurement and recognition. 390 days
_clsk Connects multiple page views by a user into a single Clarity session recording. 1 day
_clck Persists the Clarity User ID and preferences, unique to that site is attributed to the same user ID. 12 months

Brevo Tracker
Tracks website visits and activity for marketing automation, segmentation, and contact identification in Brevo.

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Name Description Duration
sib_cuid Stores a unique visitor identifier used by the Brevo tracker to recognise returning visitors and support marketing automation and contact identification. 6 months

Google Ads
Used for advertising measurement, campaign attribution and conversion tracking when Google Analytics and Google Ads are linked.

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Name Description Duration
_gac_ Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together. 90 days
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