Essential
Essential cookies enable basic functions and are necessary for the proper function of the website.
Google Translate
Provides website translation and remembers the visitor’s selected language.
Learn more| Name | Description | Duration |
|---|---|---|
| googtrans | Stores the visitor’s selected website language so translated pages can be displayed consistently. | Session |
WP Consent
Manages cookie consent choices and remembers the visitor’s selected cookie preferences.
Learn more| Name | Description | Duration |
|---|---|---|
| wpconsent_preferences | This cookie is used to store the user's cookie consent preferences. | 180 days |
Statistics
Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.
Google Analytics
Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Learn more| Name | Description | Duration |
|---|---|---|
| _ga | ID used to identify users | 2 years |
| _ga_ | ID used to identify users | 2 years |
Microsoft Clarity
Clarity is a web analytics service that tracks and reports website traffic.
Learn more| Name | Description | Duration |
|---|---|---|
| SRM_B | Microsoft/Bing browser identifier used for advertising-related measurement and recognition. | 390 days |
| CLID | Identifies the first time Microsoft Clarity saw this browser on a site using Clarity. | 1 year |
| ANONCHK | Indicates whether the Microsoft MUID identifier is transferred to an advertising identifier. Clarity does not use that advertising identifier, so this is normally set to 0. | 10 minutes |
| MR | Indicates whether the Microsoft MUID browser identifier should be refreshed. | 7 days |
| MUID | Identifies unique browsers visiting Microsoft services and is used for advertising, site analytics and other operational purposes. | 390 days |
| SM | Used to synchronise the Microsoft MUID identifier across Microsoft domains. | Session |
| _clsk | Connects multiple page views by a user into a single Clarity session recording. | 1 day |
| _clck | Persists the Clarity User ID and preferences, unique to that site is attributed to the same user ID. | 12 months |
Marketing
Marketing cookies are used to follow visitors to websites. The intention is to show ads that are relevant and engaging to the individual user.
Brevo Tracker
Tracks website visits and activity for marketing automation, segmentation, and contact identification in Brevo.
Learn more| Name | Description | Duration |
|---|---|---|
| sib_cuid | Stores a unique visitor identifier used by the Brevo tracker to recognise returning visitors and support marketing automation and contact identification. | 6 months |
Google Ads
Used for advertising measurement, campaign attribution and conversion tracking when Google Analytics and Google Ads are linked.
Learn more| Name | Description | Duration |
|---|---|---|
| _gac_ | Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together. | 90 days |
